Coca-Cola along with its partner CARE Bangladesh is supporting over 50,000 people from disadvantaged communities with food ration for a month to help them overcome the current COVID-19 hardships.
This distribution is a part of Coca-Cola's commitment to TK 11.5 crore to support the government’s ongoing efforts against Covid-19.The four-day relief distribution programme which commenced shortly before the auspicious occasion of Eid al-Fitr will continue till May 23 to cover major COVID-19 outbreak in the country, including Dhaka, Gazipur, Mymensingh and Cumilla.
The relief program has already been kicked off in Dhaka on Thursday where 1,000 families
consisting of 4,000 beneficiaries have been supported. Households were provided food packages for one month, ‘dignity kits’ for women and adolescent girls along with personal
hygiene material such as facial masks, soaps, and detergent, to meet their immediate needs and help them get through the most difficult times.
The first day’s distribution program was graced by Elias Uddin Mollah, Member of Parliament of Dhaka 16 constituency. Taijul Islam Chowdhury Bappi, Councilor of ward 6, DNCC was present as the special guest.
Chief Guest of the Ceremony, MP Elias Uddin Mollah, said, “During this time of the pandemic, one act of kindness sparks off another act of generosity. I encourage all other entities to come forward and join hands in this humanitarian war against Covid-19.”Prabodh Devkota, Deputy Country Director – Program of CARE Bangladesh said, “I appreciate the generous support from the Coca Cola and our local partner Social and
Economic Enhancement Programm (SEEP) and Dhaka Ahsania Mission (DAM) colleagues, team and volunteers to make this happened.
Currently, CARE Bangladesh is mobilizing our response efforts in more than 27 districts in coordination with our partners in different districts. We have been able to reach out to 1,137,162 people as of April. Our efforts are continuing and we are very closely collaborating with the government efforts”.
Ajay Bathija, Managing Director of Coca-Cola Bangladesh said, “Covid-19 has impacted the world including Bangladesh in an unprecedented manner. We are committed to helping our communities in Bangladesh and making a difference wherever and however we can.”
As part of the relief program, Coca-Cola Bangladesh will also ensure immediate support to the country’s health infrastructure, including contribution towards personal protective equipment (PPE) such as N-95 face masks, hand sanitizers, disposable gloves and other support for front line doctors and nurses who are tending to COVID-19 patients. The beverage company is also committed to catering to the hydration needs of doctors, nurses, law enforcers, and other front line workers through beverage distribution.
All these initiatives are part of Coca-Cola Bangladesh’s larger commitment to combat Covid-19. The relief program initiated by Coca-Cola aims at benefitting and positively impacting over 50 lakh lives across the country.