Australia announces bid to win back tourists

CNN

18th May, 2020 04:11:59 printer

Australia announces bid to win back tourists

 When we do go outside again, what will it be like?

Over the May 16-17 weekend, Tourism Australia -- the country's national travel organization -- called upon a couple of well-known mates to connect couches across the country and answer that very question.

Streamed on Facebook, the virtual event "Live from Aus" transported viewers to 36 destinations down under. The two-day program was filled with famous Australian travel experiences and hosted by zookeepers, chefs and even a pair of Chris Hemsworth's personal trainers.

Matt Wright, an animal expert who is known for hosting the TV show "Outback Wrangler," introduced those tuning in to a couple of crocodiles before taking to the sky to showcase the best of the Northern Territory.
"Everyone has been cooped up in units and apartments, so what we have is very appealing in terms of the wide-open spaces and beautiful landscapes," Wright told CNN while a crocodile snapped playfully at his feet.
It's all part of an ongoing push by Tourism Australia to inspire Aussies to travel locally once it is safe to do so.
The coronavirus pandemic has halted international travel for the foreseeable future. But, as restrictions begin to ease in Australia, domestic travel is being seen as a big step forward in the road to recovery.
"Sixty percent of our consumers plan to take a holiday as soon travel restrictions are lifted," explained Phillipa Harrison, Managing Director of Tourism Australia.

"We are a nation of travelers. Australians took 6.5 million outbound trips last year. There is a real opportunity to encourage those people, taking those trips, to discover their own backyard."

"The restart of travel is going to be gradual. We will start with a day trip to enjoy local gems or have a food and wine experience. That will then progress to overnight stays locally and then potentially inter-state. Then, hopefully in the long term, international travel."

 

Top