Unilever Bangladesh Limited announced the start of the 12th flagship business case competition ‘BizMaestros 2021’ to encourage the youth of the country to join the company to create a better business and a better world.
The website of BizMaestros 2021 went live on Sunday, where students can register their business cases for the evaluation, said a press release.
This year, UBL is expecting a direct engagement with over 600 students in the first round. Last year, the company engaged with more than 30 universities across the nation, where over 400 students in 145 teams participated in the first-round of BizMaestros 2020.
The first round will focus on the context of the new normal, highlighting significant shifts in the consumer landscape and how Unilever’s purpose-led brands can have dynamic way to connect consumer to drive sustainable business growth.
Three-member teams hailing from the same university will submit their solutions. Second round will be a live presentation assessment round, where 30 qualifying teams, selected from the first round, will present their individual solutions virtually to the judges. They will be aided with mentoring and learning sessions in this stage.
The panel of judges comprised of renowned business leaders, including: Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Ltd, Syed Nasim Manzur, Managing Director of Apex Footwear Ltd, Zaved Akhtar, Chief Executive Officer and Managing Director of Unilever Bangladesh Ltd and KSM Minhaj, Managing Director of Unilever Consumer Care Ltd will announce the name of ‘BizMaestros 2021’ champion and runner up teams officially.
The top 3 teams of the competition will also be provided with the opportunity to avail an internship programme under ULIP (Unilever Leadership Internship Programme).