Apex Textile to launch own brand soon

Staff Correspondent

1 December, 2020 12:00 AM printer

Apex Textile to launch own brand soon

Apex Textile Group Director Md Abrar Rashid speaks at a view-exchange meeting on its branding with local fabric traders in the capital on Monday.

Country’s leading textiles entrepreneur Apex Textile Group has disclosed its new plan to introduce its own brand on Monday.

Considering the growing demand of our fabrics, we are going to launch our own brand soon, said Md Abrar Rashid, Director of the group, said a press release.

Addressing a view-exchange meeting with wholesalers and retailers in the city, Abrar said that the Group is currently engaged in export-oriented home textiles production.

 “We also dye and weave fabrics for other top brands in the domestic market,” he added.

Apex is now mainly producing home textiles but it will expand its product base and will diversify to other items while launching its own brand, AHM Jahangir, a director of the company said.

Moreover, fabric traders shared that since Apex has a long presence in the fabric industry, their own brand will have enough potential to grab the market.

They said that being a quality fabric producer Apex needs to fix consumer friendly price for their products.