American vodka company Tito's Vodka says it plans to use its distillery for something a little different: Hand sanitiser.
"While we advise that you cannot use our standard vodka product as a hand santizier, our team at the distillery has been working hard to get all of the pieces in place to begin production on a hand sanitizer that adheres to industry and governmental guidance," the company said in a statement."While we don't have all of the details quite yet, we do know we will be giving it away for free to our community and those most in need."
They're not the first company to switch gear.
Earlier this month, luxury goods conglomerate LVMH, the parent company of Christian Dior, Guerlain and Givenchy, said it would help French health authorities by manufacturing hand sanitizer and providing it to them for free.
LVMH said it would use all the production facilities of its perfumes and cosmetics brands to produce large quantities of hydroalcoholic gel, or hand sanitizer.