Brand new fragrance ‘JONAKI’ hits market

Press Release

1st March, 2020 06:34:03 printer

Brand new fragrance ‘JONAKI’ hits market

A brand new perfume ‘JONAKI’ has been launched in Bangladesh on 28th February at programme at Westin Ball Room in the capital.

Jonaki the firefly from Bangladesh is the theme for this new fragrance line which signifies happiness, energy and freedom.

This is the first time a Bangladeshi Interior Designer and Entrepreneur named Nasreen Zamir has introduced a fragrance line offering the people of Bangladesh a quality fragrance with affordable prices.

Jonaki has been designed in Bangladesh, inspired by France and made in Malaysia.

Nasreen Zamir sourced many precious natural extracts and essences from all over the world to blend unique fragrances.

The perfumes have three different scents for women and two scents for men. The new three ranges for women are Freesia Nights- Floral Fresh, Neroli Blossom- Citrus & Fresh and Oriental Jasmine- Floral & Woody. Fragrance with floral, citrus, fresh scents has been specially designed for women. On the other hand, the two ranges for Men specially designed with the woody, musky and aromatic scent are Amaretto- Classic & Aromatic and Santal Tabac- Woody & Musky.

Anjan Chowdhury, Managing Director, Square Toiletries Ltd spoke at the launching event.

 While speaking in the event, he expressed his hope that the brand “JONAKI” will be recognized as a signature brand in all Bangladeshi Festivals. 

The event was graced by the presence of H.E. Mr. Harry Verwaij, Ambassador, Embassy of Kingdom of the Netherlands, Zarif Munir, Managing Partner of Boston Consulting Group Ms. Lamiya Morshed, Executive Director, Yunus Centre and Dr. Rubana Haq, President, BGMEA. The guests expressed their ideas, preferences and thoughts about the new perfume.

This new perfume, JONAKI will exclusively be available at Perfume Bangladesh, Dhali, Unimart, Little India, Almas, Al-Madina Trading, Shabuj Enterprise, MRR and other renowned perfume carrying shops. All the ranges will also be available on Ecommerce sites –,, and other online shops.

Square Toiletries Limited is the sole distributor of this perfume range.