Banglalink has announced a significant collaboration with VEON AdTech, integrating enhanced features into its super app, MyBL.
This innovative partnership marks the launch of advanced AdTech services tailored for MyBL Super App customers, forming a major milestone in VEON’s visionary AI1440 strategy, according to a press release.
The MyBL Super App’s new features include thorough analytics, dynamic creative optimisation, and adaptable budgeting tools, all designed to deliver meaningful and relevant monetisation opportunities for businesses.  
Upanga Dutta, chief commercial officer at Banglalink and George Held, chief executive officer at VEON AdTech, jointly announced the development at a function at Banglalink head office in the capital.
George Held hoped that Bangladeshi brands with the AI feature can now leverage powerful audience segmentation, geotargeting, and cross-device tracking to reach the users of MyBL.