Bollywood megastar Amitabh Bachchan has filed a suit in the Delhi high court against the world at large, seeking protection of his name, image, voice, and personality attributes. Eminent lawyer Harish Salve appeared for the Bollywood megastar.
Justice Navin Chawla on Friday passed an interim order restraining persons at large from infringing Bachchan's personality and publicity rights. Justice Chawla noted that the defendants were using the veteran actor's celebrity status to promote their own businesses without his permission,reports Hindustan Times.
"It cannot seriously be disputed that the plaintiff (Bachchan) is a well-known personality and is also represented in various advertisements. The plaintiff is aggrieved by the defendants using his celebrity status to promote their own goods and services without his permission or authorisation. Having considered the plaint, I am of the opinion that a prima facie case is made out and the balance of convenience also lies in his favour.