Monitor super shops for consumer interest

26 February, 2021 12:00 AM printer

It is almost two decades since the first super shop chain opened in elite areas of Dhaka. Gradually, we saw the growth of the shops all over Bangladesh, with more than one on every prominent street of the major cities of the country. These shops have made shopping of daily necessities convenient for the busy working people, as they offer under the same roof almost everything that is needed by an average family. Most young working couples nowadays want to spend as little time as possible to fulfil their buying needs. Thus, the busy individuals save valuable time by going to the super shops for every day requirements. 

Though buying in super shops may save time, but often they do not save money. The super shops try to entice consumers with eye-catching posters of lucrative offers and package buying like buy one get one free offerings, etc., at every turn. More often than not, consumers fall for their marketing ploys and end up buying things they don’t really need or they had no plan to buy at that point of time. Therefore, buying at the super shops may make the consumer overshoot their budget by overspending.

Also the lucrative offers that the buyers fall for may not be truly so, as the super shops get rid of their old stock by these methods. They dupe the consumers into thinking that they are getting a good buy, while actually it may be the opposite.

Though the super shops offer goods at competitive prices to the consumers, they do so at the cost of the suppliers and goods producing companies. The shops force their supply chain members to sell at cut prices but want them to maintain strict standards. The hegemonic monopoly of the ever growing giant super shops must be curtailed. The government must monitor the shops so that they do not cheat the customers with fake or expired products or force suppliers to undercut cost prices. The government must also protect small stores from becoming extinct under pressure from the super shops. Our economy is largely dependent on small enterprises like the ‘mudir dokan’ - convenience stores of a locality and departmental stores catering to urgent needs of nearby people.


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