BRAC’s social awareness songs to fight corona

Culture Desk

1 April, 2020 12:00 AM printer

BRAC’s social awareness songs to fight corona

As a part of its effort to raise awareness among people about the social distancing, hand washing and respiratory hygiene to tackle the pandemic COVID-19, BRAC, a leading non-government organisation, has paired up with eminent folk singer Momotaz Begom.

With the view to creating awareness of the deadly coronavirus,  Momotaz has given her vocal to a song in collaboration with BRAC.  The song has been released on Tuesday.   

The lyrics of the song are When my friend coming back to homeland/ Thoughtful for good of others/ Locks himself up in home/ For 14 days on/ Wraps me in with/ A true feeling of goodness...

Lyrics carrying awareness messages set on a great hit track of the artiste, the song will create impact on the society, helping people adopt the behaviour imperative to prevent COVID-19, hope BRAC officials.

As part of its creating and sharing series of digital and social media messaging content for behaviour change communication, BRAC has already paired up with Kuddus Boyati, one of the noted folk singers of Bangladesh for the ‘Jaina Cholen, Maina Cholen’.. the song was released on Friday. 

The composition has attracted a great number of audience and engagements as well, while being played around on loudspeakers in cities, towns and villages across the country.

Moutushi Kabir, director, Communications and Outreach of BRAC and BRAC International, said “The most important arms to fight the pandemic at present is public awareness and change in our daily habits and behaviours. BRAC is actively supporting the Government of Bangladesh and partnering with a wide number of private sector and non-governmental organisations to fight COVID-19. We are grateful that popular artistes like Momotaz Begum and Kuddus Boyati have come forward to help us in taking the message to the mass, especially in semi-urban and rural areas.” 

Moutushi Kabir also stressed that concerted initiatives should be undertaken to refute the spread of fear and rumours around COVID-19 symptoms that is often barring people with fever, chest congestion or breathing conditions from seeking treatment from professional physicians or health facilities.

This is part of BRAC’s ongoing public awareness and behavioural change interventions to stop the spread and social transmission of COVID-19. The messages are relayed extensively in rural areas by BRAC frontline staff, reinforced through miking, social media and mass media promotion and cascaded through 16 community radio networks across Bangladesh.