The Department of Media and Communication at Independent University, Bangladesh (IUB) organized a two-week campaign to raise awareness about menstrual health titled "Laal er Katha", meaning the story of red.
The main aim of the campaign was to raise awareness about the fact that menstruation is a natural and crucial part of a woman’s life, which unfortunately, is often veiled by stigma and negligence; and to highlight the importance of menstrual health and why the taboo against this needs to be broken.
Content was created and posted on social media to raise awareness about Menstruation highlighting topics centering around Ramadan, PMS, Period Tax, etc. An audiovisual team interviewed IUB students to gauge the nature of public opinion regarding menstruation and developing humorous but informative video skits. Offline activities included sticking posters around the campus and handing out brochures and stickers.
The campaign officially concluded with an on-campus event on the ground floor of IUB, where students recited poems and arranged interactive games and musical performances. The event took place after a "Red March" in which students gathered to rally in favour of destigmatizing menstruation.