Apple puts more adverts in App Store after ad-tracking ban

Sun Online Desk

6th May, 2021 01:21:49 PM printer

Apple puts more adverts in App Store after ad-tracking ban

Apple has added extra paid-for advertisements to its App Store, a week after its new operating system limited tracking for ads from other companies.

The new ad space lets app-makers advertise on the App Store search tab rather than just in the search results.

Last week's release of iOS 14.5 placed strict limits on tracking on iPhones - including tracking for advertising.

And Facebook fiercely opposed the change, warning it would favour Apple's own advertising system.

Apple's App Tracking Transparency feature requires apps on iPhones to ask for permission to track the user for advertising.

 (BBC)


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