Guardian Life brings e-KYC solution to get life insurance in 5 minutes

Sun Online Desk

27th August, 2020 01:05:29 printer

Guardian Life brings e-KYC solution to get life insurance in 5 minutes

The Guardian Life Insurance Ltd has launched e-KYC (electronic Know Your Customer) solutions within its EasyLife app, along with a newly designed and revamped EasyLife website, allowing customers to buy life insurance in just five minutes.

This is the first e-KYC integration of the whole insurance industry in Bangladesh, according to a press statement issued by the company on Wednesday.

Guardian Life has introduced this major initiative to have a better and secure customer on boarding process through app/web. From now on, customers would be able to complete life insurance buying journey through e-KYC by just taking pictures of NID (both sides) and nominee NID (both sides) along with face verification (cross matching and verifying information with Election Commission database) process, the statement added.

The e-KYC solution will make the whole customer experience much more convenient and will complete EasyLife customer app/web journey in less than 5 minutes.

The official e-KYC digital launching ceremony took place on Wednesday.  M Mosharraf Hossain, chairman (in charge), Insurance Development and Regulatory Authority (IDRA), was present as the chief guest at the launching ceremony.

The event was also graced by the Sponsors and Patrons of Guardian Life Tapan Chowdhury, Syed NasimManzur, Sameer Ahmad and Syed Afzal Hasan Uddin. Among Directors-- Syed AktharHasan Uddin and David James Howard Griffiths were present at the event. The event was led by M M Monirul Alam, Chief Executive Officer of Guardian Life.

The e-KYC integration solution was launched with an attractive online video commercial (OVC) that clearly illustrates the customer journey, click the link to view the OVC: https://www.youtube.com/watch?v=6cZigY2Q5tg


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