Fifa vice president Prince Ali Bin Al Hussein will challenge incumbent Sepp Blatter for the leadership of world football’s governing body.
The Jordanian Prince, 39, will stand as a candidate at Fifa’s presidential election on 29 May, where Blatter, 78, will seek a fifth term of office.
Prince Ali said: “It is time to shift the focus away from administrative controversy and back to sport.
“The headlines should be about football, not about Fifa.”
Prince Ali became president of Jordanian football in 1999 before being elected as the Asian Football Confederation’s Fifa vice-president in 2011. He has successfully championed the lifting of Fifa’s ban on the hijab in women’s football and was also one of a number of officials who called for the publication of Michael Garcia’s report into allegations of corruption surrounding the 2018 and 2022 World Cup bids.
Prince Ali, the head of the Jordanian and West Asian Football Federations, said he had been encouraged to stand by colleagues.
“The message I heard, over and over, was that it is time for a change,” he said.
“The world game deserves a world-class governing body - an International Federation that is a service organisation and a model of ethics, transparency and good governance.
“Fifa exists to serve a sport which unites billions of people from all over the world, people of differing and divergent political, religious and social affiliations, who come together in their enjoyment of ‘the world’s game’.”
Last month, former England captain Gary Lineker described the way Fifa is running world football as “a farce” after the governing body became embroiled in allegations of World Cup bidding corruption.
Ethics investigator Michael Garcia resigned last month in protest over the handling of his report into bidding for the 2018 and 2022 World Cups in Russia and Qatar.
Fifa cleared both bidding teams of corruption following a series of allegations and said the tournaments would be staged in the countries chosen.
Meanwhile, BBC Sport revealed that secret talks between Fifa officials and Blatter, who has been president since 1998, took place over his future as leader of football’s governing body.
Former diplomat Jerome Champagne, 56, who joined Fifa in 1999, is the only other challenger to have confirmed his intention to challenge for the presidency.
Candidates wishing to declare their interest must do so before 29 January.