HONOR opens first Alpha Store in Bangladesh

HONOR has opened its first Alpha Store in Bangladesh at Jamuna Future Park in Dhaka, bringing its smartphones, computers and other connected devices together in a single retail space.
Located on the mall’s fourth floor, the outlet allows customers to explore how the company’s devices work together across different aspects of daily life, according to a press release.
It is the brand’s third Alpha Store outside China. The concept was first introduced in Shenzhen in September 2025 as part of its Alpha Plan, which focuses on developing an AI-powered device ecosystem.
The store features HONOR smartphones, including the Robot Phone and Magic V6 foldable, alongside tablets, laptops, televisions and connected products such as earbuds, headphones and smartwatches. The broader ecosystem will be introduced to the market gradually.

Liu Pei Hailee, retail head for HONOR’s Southeast Asia region, said the store would give Bangladeshi consumers an opportunity to experience the company’s products as a connected ecosystem rather than as individual devices.
Lang Guo, country director of the company, said the store brings the company’s latest products together and allows customers to explore how they connect and work with one another.
Senior officials attending the launch included Abdullah Al Mamun, head of business, and Syed Md Badrul Arifeen, director and head of product and marketing at HONOR Bangladesh.
The event featured musical performances by Bangladeshi singers Xefer and Mahtim Sakib. Brand ambassador and national cricket team player Saif Hassan was also present.

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