TikTok expands AI literacy drive

TikTok has announced a series of new initiatives to help users better identify and understand AI-generated content, as the platform steps up efforts to promote transparency and ensure a safer digital experience.
According to a press release, the company is expanding its investment in AI literacy through educational resources, enhanced spam detection and broader industry collaboration as generative AI continues to reshape online content creation.
As part of the initiative, the platform has partnered with the News & Media Literacy Alliance (NAMLE) and deepfake researcher Henry Ajder to develop a practical guide that helps users recognise AI-generated content and better understand AI technologies.
“We believe people should have context, confidence and control over their experiences with AI on TikTok,” said Tom Varghese, AI Lead for TikTok’s Global Public Policy team, adding that the company would continue investing in technology, partnerships and educational resources to encourage the responsible use of AI.
The company said educational content produced by partners since November 2025 has attracted more than 200 million views, with the company investing over US$4 million in the programme so far.
To curb misuse of generative AI, the platform will begin testing enhanced systems to detect accounts dedicated to posting AI-generated spam, particularly in areas such as politics, financial advice and health. It also removed more than 86 million fake accounts during the first quarter of this year.
The company is further strengthening transparency by expanding AI content labelling. Having already labelled more than three billion videos, it has joined the C2PA Steering Committee to help advance industry standards for identifying AI-generated and AI-enhanced content.
The latest initiatives reflect TikTok’s broader commitment to ensuring AI remains a tool for creativity, discovery and positive user experiences while giving people greater confidence in the content they see.