PUBG MOBILE launches Naruto Shippuden campaign in Bangladesh

PUBG MOBILE has launched its global collaboration with Naruto Shippuden in Bangladesh through a month-long campaign aimed at bringing together the country's growing gaming and anime communities.

The campaign, titled "Kurama Has Arrived in Dhaka", will run from 1 to 24 July, featuring digital storytelling, creator engagement, live entertainment and interactive on-ground experiences, according to a press release.

The campaign's grand launch was held on Friday at Bashundhara City Shopping Mall, where visitors took part in gaming activities, the Shoot the Can Challenge, an AI-powered PUBG MOBILE × Naruto photo booth, merchandise displays, creator content zones and live meet-and-greet sessions with professional cosplayers portraying popular Naruto Shippuden characters, alongside PUBG MOBILE characters.

The highlight of the event was the unveiling of a 16-foot by 18-foot inflatable Kurama installation, described by the organisers as the largest Naruto-themed public installation ever showcased in Bangladesh.

The reveal featured cinematic lighting, synchronised sound, live character performances, theatrical special effects and a ceremonial countdown. Popular content creator Salman Muqtadir joined PUBG MOBILE Bangladesh representatives during the launch ceremony and later interacted with fans and the media.

The campaign began with teaser activities and influencer collaborations from 1 to 9 July to build anticipation around the arrival of Kurama, the legendary Nine-Tailed Fox.

From 11 to 24 July, Bashundhara City will continue to host daily fan activities, including gaming challenges, AI photo experiences, merchandise displays, cosplay interactions and community-driven content creation.

Visitors will also be encouraged to share their experiences on social media using the campaign's official hashtags.

According to the organisers, the PUBG MOBILE × Naruto Shippuden campaign celebrates gaming, anime, friendship and creativity while offering Bangladeshi fans an immersive experience inspired by one of PUBG MOBILE's most popular global collaborations.