Friday, 29 September, 2023

Bashundhara Tissue features in Dr Philip Kotler’s book

Dr Philip Kotler, an American marketing author and consultant known as the father of modern marketing, has highlighted Bashundhara Tissue, a product of Bashundhara Group, in his newly published book.

The Bangladesh edition of the book titled “Essentials of Modern Marketing” has incorporated a case study on Bashundhara Tissue.

Various social welfare activities under the marketing of the brand alongside quality of the product have been analysed in the case study.

The ‘Essentials of Modern Marketing’ book has been launched in a ceremony held at a city hotel recently.

Planning Minister MA Mannan and Prime Minister’s Economic Affairs Adviser Dr Mashiur Rahman were present at the ceremony.

Dr Philip Kotler joined the event virtually. Kotler Impact Inc Canada and Northern Education Group jointly organised the event.

Bashundhara Tissue has been encouraging people to follow hygiene and health regulations as part of social marketing.

It is one of the four products of Bashundhara Group to have achieved internationally prestigious ‘Superbrands Award’ in February this year.

The three other products are paper, diapant and liquefied petroleum gas (LPG).

Besides, Bashundhara Tissue received the ‘Best Brand Award-2022’ for the fifth consecutive time.

Bangladesh Brand Forum in partnership with Nielsen Bangladesh gave the award at the 14th edition of the Best Brand Awards held at Le Méridien, Dhaka.

Bashundhara Tissue also received the ‘Asia’s Greatest Brand 2020-21’ award. The award was given at the AsiaOne Magazine’s 14th Edition of Asia Africa Business and Social Forum: Awards & Business E-summit held virtually.