Thursday, 23 March, 2023

Brazilian superstar Anitta making a splash at the Grammys

There is no clear frontrunner for this year's prestigious Grammy for Best New Artist, but Brazil's Anitta definitely has a strong chance to win -- which would be the perfect way to cap her banner year, reports AFP.

It's been nearly 60 years since a Brazilian was nominated in the category, when Astrud Gilberto immortalized the classic "The Girl From Ipanema."

But while Gilberto -- the ex-wife of fellow bossa nova pioneer Joao Gilberto -- won Record of the Year with Stan Getz for that hit, the prize for Best New Artist eluded her when she lost out to The Beatles.

Now Anitta hopes to snag the award at this Sunday's ceremony, bringing the moment full circle.

The 29-year-old added a twist to the Brazilian classic with "Girl from Rio," one of the hits from her fifth studio album, "Versions of Me." Over the past year, Anitta grew into a global phenomenon thanks to her smash "Envolver."

Streamed more than 100 million times in just its first few weeks, the song set a global record for Spotify plays, while going viral on TikTok with a hip-shaking dance craze. Anitta -- who studied English and Spanish as well as French and Italian -- is a social media master and explosive stage performer with legions of fans.

Last spring, she made waves at Coachella, one of the premier US music festivals. Now she is competing against an eclectic crop of Best New Artist nominees including Omar Apollo, Maneskin and Samara Joy for one of the Recording Academy's top Grammys.

With more than a decade in the music business under her belt, Anitta is far from a novelty. But one of the main criteria for Best New Artist is making a breakthrough into the public consciousness, primarily in the US market.

And for Anitta, that breakthrough has practically been a new beginning. The artist raised in a lower-middle class neighborhood in Rio de Janeiro says she's betting on internationalizing her sound while maintaining a Brazilian flavor.

"My biggest challenge in my international career is communicating with a global audience while also maintaining my essence, my origins and my references," she says.

Anitta also says she's been trying to take a moment to slow down after spending countless hours on planes to manage a relentless touring schedule that sees her ping-ponging between continents.