Industry-academia collaboration is an imperative to meet the future challenges of the readymade garment industry, especially in the context of fast fashion and disruptive technologies, said Shahidullah Azim, Acting President of Bangladesh Garment Manufacturers and Exporters Association (BGMEA).
Partnerships between the industry and academia would be instrumental in research and knowledge while generating a qualified and competent workforce for the apparel industry, he said.
The discussion was organised by the Department of Marketing and International Business of North South University (NSU) on its campus in Dhaka Wednesday.
Prof. Dr. Abdul Hannan Chowdhury, Dean, School of Business and Economics, Prof. ABM Rashedul Hassan, Treasurer, Dr. Mohammad Tayeenul Hoque, Chairman, Department of Marketing and International Business, Ishrat Jahan Synthia, Senior Lecturer, Department of Marketing and International Business, faculty members and students of NSU attended the session.
In his address as the keynote speaker, Shahidullah Azim said business dynamics are changing rapidly in the fashion industry where the use of technologies is increasing to meet the changing demand of consumers for diversified fashionable products.
“The industry – academia linkage is important because our growth depends on our ability to move to diversified products which requires complex skills,” he said.
“The job market has to be ready with required skills to meet contemporary production techniques, product sophistication and fashion trend,” Azim added.
“From BGMEA we have also taken several initiatives and one such initiative is the internship programme which will start soon,” BGMEA’s acting president said.
“We would love to collaborate with NSU to involve young talents and let them to calibrate their capabilities with the need and pace of the industry,” he added.
Shahidullah Azim also answered different questions from NSU students regarding the RMG industry, global business landscape, trends and career prospects in the sector.