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Communications Summit stresses new rooms of creativity

  • Staff Correspondent
  • 14 August, 2022 12:00 AM
  • Print news
Communications Summit stresses new rooms of creativity

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Speakers at a conference on communications laid emphasis on new rooms of creativity for sustainable business operations amid challenges in the post-pandemic era.

At  the "Communications Summit’ held at Sheraton Dhaka on Saturday, they also highlighted the dynamics of digital tools for effective communications.

Bangladesh Brand Forum (BBF), in collaboration with the Cannes Lions, organised the 11th edition of the conference. 

The summit brought together global and leading industry professionals, decision-makers, thought leaders and communication industry enthusiasts under one roof.

They exchanged and shared their experiences on different aspects of communication. It also provided a multidisciplinary forum to present and discuss the most recent trends, strategies, challenges, and solutions in the field. 

In his opening speech, BBF Managing Director Shariful Islam said the creativity during duress and challenge opened up new possibilities, which will definitely change the mindset and outlook of different stakeholders to be more oriented and prepared for better outcomes.

BBDO Singapore Chairman Tay Guan Hin, Ogilvy Group’s Chief Creative Officer

Sumanto Chattopadhyay, Grey country head Syed Gousul Alam Shaon and Marketing Futures co-founder Dave McCaughan made keynote papers in the conference.

In his keynote paper, Sumanto Chattopadhyay  mentioned that the more one goes beyond the narrow traditional definitions of advertising, finding ways of combining old media with new to interact with the consumer, the better one can build one’s brand. 

There were five panel discussions, two case studies and one conversation in the conference of communications professionals.