Wednesday, 6 July, 2022
E-paper

News of the day

Bollywood director Hansal Mehta feels that if a show or a film passes the litmus test of memes, it means that it has gone truly ‘viral’ in the true sense of the word. Speaking at a media event to celebrate two years of OTT platform SonyLIV, Hansal said, “Memes are a great way to judge a show or film’s success. If dialogues from your creation suddenly find their way to memes, be rest assured your content has cut across the audience.”