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Daraz, Swisscontact team up to help growth of MSMEs

  • Special Correspondent
  • 26 May, 2022 12:00 AM
  • Print news

Swisscontact Bangladesh and Daraz Bangladesh Limited signed an agreement to promote digital marketing platforms among Micro, Small, and Medium Enterprises (MSMEs) in the leather goods, light engineering, and furniture making sectors.

They formed the partnership under the B-SkillFUL Programme Phase II.

Under the partnership, Daraz Bangladesh will educate MSMEs on e-commerce and assist them in setting up and maintaining digital shops in social media channels such as Facebook, Instagram, etc, said a press release. 

This will allow MSMEs to connect to a wider customer base and enhance their sales capacity, it said.

MSMEs will be able to establish a viable commercial relationship with Daraz Bangladesh, which will lead to increased growth of businesses through improved marketing practices.    

The agreement signing ceremony was attended, among others, by country director Mujibul Hasan, B-SkillFUL Programme team leader Dajna Sorensen, deputy head of cooperation Corinne Henchoz Pignani and Swiss embassy programme manager (income and economic development) in Bangladesh Ameena Chowdhury.

Daraz Bangladesh chief corporate affairs officer A H M Hasinul Quddus Rusho and chief commercial officer Shabbir Hossain were also present.

The signing ceremony was held in Daraz Bangladesh head office in Dhaka recently.    “Daraz aims to mitigate the

digital divide and as part of this vision, this partnership will empower local entrepreneurs to grow their businesses through digital marketplaces,” said Shabbir Hossain, Chief Commercial Officer from Daraz Bangladesh.

Corinne Henchoz Pignani, Deputy Head of Cooperation from the Embassy of Switzerland in Bangladesh, said, “Digitalisation through e-commerce at the MSME level will accelerate the overall growth and development of the MSMEs and help in reaching the Bangladesh - Switzerland Agenda 2030”.

B-SkillFUL Programme Phase II is a four-year skills and enterprise development programme, supported by the Embassy of Switzerland in Bangladesh and implemented by Swisscontact.  The programme is working in six districts to improve the productivity and competitiveness of MSMEs, and create better jobs by promoting Business Development Services (BDS) to at least 800 MSMEs and Workplace Based Training (WBT) to at least 13,000 new and existing workers.