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James to release new song on Bashundhara Digital

  • Staff Correspondent
  • 29 April, 2022 12:00 AM
  • Print news
James to release new song on Bashundhara Digital
Rock star Faruq Mahfuz Anam James and Bashundhara Group Sector-A Chief Operating Officer MM Jasim Uddin sign an agreement on a music video for Bashundhara Digital, a platform of entertainment contents, at International Convention City Bashundhara (ICCB) in the capital on Thursday. —sun Photo

Rock star Faruq Mahfuz Anam James is set to return with an original song after 12 years under the banner of Bashundhara Digital, a platform for entertainment content.

The internationally acclaimed singer will unveil the new music video on eve of Eid-ul-Fitr on YouTube, according to the agreement signed on Thursday.

A contract signing ceremony was held in this regard at Hall-5 of International Convention City Bashundhara (ICCB) in the capital.

Singer James and Bashundhara Group Sector -A Chief Operating Officer MM Jasim Uddin signed the agreement on behalf of their respective sides.

Bashundhara Digital is an online platform of original content featuring drama, commercials and other entertainment contents.

For the first time, the platform is bringing music video in partnership with James with exclusive copyright of the production to Bashundhara Digital.

Addressing the function, Nagar Baul James said the proposal from Bashundhara was exceptional as the patron gave freedom to develop his contents in style.

“It’s a great honour for any artistes to work in freedom. I liked the approach of Bashundhara. We may release an album after publishing a bunch of contents in a row,” he said.

Bashundhara Group Sector –A Chief Operating Officer MM Jasim Uddin said the digital platform will release original content instead of remix or copied items.

“We start with Guru, the music legend James. So it’s a big responsibility for us to keep the value of the contents on Bashundhara Digital over the times,” he said.

Bashundhara LP Gas Head of Sales Jakaria Jalal went down memory lane with some popular songs of James during his school days.

“His music was a craze for us those who grew up in the

 early nineties,” he said.

Jakaria expressed hope that the return of James with an original song after 12 years will be a milestone achievement for Bashundhara Digital      

Bashundhara LP Gas Head of HR Saad Tanvir said Bashundhara Digital was looking for an internationally acclaimed artist like James to connect with the consumers as the products of the company have vibrant presents in 24 countries.

Bashundhara Group Sector-A Chief Operating Officer (Banking) Shawkat Akbar, Chief Human Resource Officer Captain (Rtd) Shaikh Ehsan Reza, Chief Operating Officer (Brand and Marketing) MM Jasim Uddin, COO (Supply Chain) Abdus Shukur, Bashundhara Multi Food COO (Supply Chain) Syed Farhad Ali Reza, Chief Financial Officer Belal Hossain, Regulatory Affairs Head Mostofa Kamal Bhuiyan and Bashundhara LP Gas Head of HR Saad Tanvir were present on the occasion.