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DARAZ unveils new brand look

  • Special Correspondent
  • 18 January, 2022 12:00 AM
  • Print news
DARAZ unveils new brand look

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Daraz, South Asia’s leading e-commerce platform, unveiled its new brand look on Monday – building on a successful 2021 of significant progress for the company. 

Bjarke Mikkelsen, Founder and CEO of Daraz Group said the launch marks an exciting step forward for the business.

“Daraz has grown so much over the past seven years and as we move into the next chapter of our journey, now is the right time for us to evolve the brand to showcase how we are shifting gears as a business to drive a significantly enhanced customer experience,” he said.

“The new brand look still represents the elements that have always been part of our DNA – progress, innovation, exploration, and discovery. At the same time, it signifies a shift to a more personal experience that will allow us to create greater connectivity between buyers and sellers on our platform,” said Mr Mikkelsen.

One of the main drivers to refresh the brand is Daraz’s ambition to make e-commerce a key part of people's daily lives across its five markets in South Asia - Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar.

A key change is the new icon, which represents a package that is symbolic of how the e-commerce platform physically connects SME sellers to customers. At the center of the icon is an arrow that highlights the focus on progress and fast deliveries, but also resembles a “play button” symbolizing how Daraz is continually innovating to create a more dynamic content experience for users.

Syed Mostahidal Hoq, Managing Director of Daraz Bangladesh Limited (daraz.com.bd) said “ Daraz is always committed to the industry and the customers.  To add new dimensions to their shopping experience and take the e-commerce sector to a whole new height, Daraz Bangladesh has decided to go for a total transformation, which shall yield so many exhilarating things for the consumers.”  Daraz Bangladesh Limited’s Chief Marketing Officer Md. Tajdin Hassan Said “The logo revealed today has a story of a yearlong hard-work and tenacity of multiple visionaries.