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Samsung regains top position in SEA mkts

  • Staff Correspondent
  • 27 December, 2021 12:00 AM
  • Print news
Samsung regains top position in SEA mkts

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Samsung has regained its top position in the South-East Asia (SEA) markets with a 23 percent share in the key SEA countries.

SEA saw an 11 percent year-over-year (YoY) dip in its smartphone shipments in Q3 2021, according to Counterpoint’s Global Smartphone Channel Share Tracker, said a press release.

 With markets beginning to reopen towards the end of the third quarter, Samsung was able to increase its shipments by shifting products quickly from its manufacturing facilities in Vietnam to stakeholders further down the channel.

This helped Samsung recapture the leading position in the smartphone market of vital SEA countries.

Samsung A series performed exceptionally well along with the Galaxy S21 range and Flip 3 models. OPPO (19 percent share) and Vivo (16 percent share) tried to sustain shipments despite the crunch.