Thursday, 20 January, 2022

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Adrita awarded for research on digital finance in SMEs

Adrita awarded for research on digital finance in SMEs

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Dhaka University student Adrita Priyodarshini has won award for research paper on potential of digital financial platforms in empowering SMEs.

In joint effort with Dr Suborna Barua, Adrita presented the paper titled ’Empowering Small Businesses with Financial Technology: The Road Less Travelled’.

The paper is accepted for second-best case award at the  5th International Conference on Business and Economics. Faculty of Business Studies (FBS) of University of Dhaka organized the conference.

International Business department Associate Prof Dr Barua and Ms Adrita jointly received the award from the guests at the conference held recently.

Prime Minister’s Advisor Salman F Rahman and Education Minister Dr Dipu Moni were present as special guests at the function. Adrita brought the case of TallyKhata in the research as an easy to use bookkeeping mobile application for small businesses. It has more than 3.2 million registered users. The case was developed by Adrita under the direct supervision of Dr Suborna Barua. The case reflected one of the most critical contemporary issues faced by Bangladesh's business world and raised major questions for academics, businesses and policymakers.

Dhaka University pro-vice chancellor Prof Dr Maksud Kamal and Business Faculty Dean Prof Dr Muhammad Abdul Moyeen were also present on the occasion.

Professor Dr Javed Siddiqui from University of Manchester chaired over the presentation session. The panel also included Prof Dr Muhammad Saifuddin Khan of department of finance and Dr Abdullah Al Mahmud from Department of Banking and Insurance at University of Dhaka.

Adrita, an ambitious undergraduate student at the Department of International Business, University of Dhaka, works as a business development strategist and digital marketing support to several startups and large corporations.