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Unilever launches Unilever Frontliners Academy

  • Staff Correspondent
  • 9 November, 2021 12:00 AM
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Unilever launches Unilever Frontliners Academy

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To support the government in addressing the issue with skill development, Unilever Bangladesh launched ‘Unilever Frontliners Academy’ (UFA), its first ever platform for jobless youth, with only a high school certification.

The platform aims at up-skilling the youth and assisting them in obtaining frontline sales and marketing jobs in the FMCG industry, said a press release.

 The initiative is also in line with the company’s social promise of up skilling 10 million youth globally for better opportunities.

The academy's first batch, consisting of 34 graduates, has already completed their training courses, and secured jobs with Unilever's distributors.

On Monday, Unilever officially recognised the 34 graduates through a ceremony, handing out certificates at Divine Distribution & Co, Khilgaon in the capital.

Tanzeen Ferdous, Marketing Director of Unilever, Mushfique Shahriar, Senior Territory Manager and Md Ahsanul Kabir Palash Chowdhury, CD and DFF Capability Development Manager were among the guests present at the ceremony.

According to the International Labour Organization (ILO), due to the pandemic, global youth unemployment rate has risen to 15 percent. In order to aid in skill development as part of the solution to this challenge, Unilever Bangladesh is the first company to adopt such initiative across the globe. 

The first phase began on 10 October, where 70 students with only a class 10 qualification applied for the programme. Through written assessments concentrating on analytical abilities and an interview to assess communication skills and job suitability, 36 students were chosen for the free training program.

The program includes a two-week course that educates unemployed youth on how to become sales officers.

The second phase, with 43 students, is now underway at Joypurhat. The training takes place in each quarter of the year and is divided into regions.

Following its success in Bangladesh, Unilever is extending the initiative in other countries, including Pakistan and Africa.