Tuesday, 7 December, 2021

Toffee Creators’ Platform launched in city

  • Staff Correspondent
  • 29 October, 2021 12:00 AM
  • Print news
Toffee Creators’ Platform launched in city

Toffee, a digital entertainment app in Bangladesh, has launched Toffee Creators’ Platform on Thursday.

It is the first-ever User Generated Content (UGC) platform introduced by a homegrown app in the country, said a press release.

 Erik Aas, Chief Executive Officer, Banglalink made the announcement at a launching ceremony on Thursday.

Posts and Telecommunications Minister Mustafa Jabbar joined the event as the chief guest.

Md Afzal Hossain, Secretary, Posts and Telecommunications Division, Subrata Roy Maitra, Vice Chairman, BTRC, Anjan Chowdhury, President, Association of Television Channel Owner, Mozammel Haque Babu, President, Editor's Guild, Upanga Dutta, Chief Commercial Officer, Banglalink and Taimur Rahman, Chief Corporate and Regulatory Affairs Officer, Banglalink along with other Banglalink Management members joined the programme.

Toffee Creators’ Platform will enable local content creators to upload their contents using any network, and reach out to a wide local user-base instantly.

Based on the reach of the posted contents, the content creators will be given earning opportunities as well.

Posts and Telecommunications Minister Mustafa Jabbar said, “We need more homegrown digital platforms to reinforce our position in the digital arena. Toffee deserves our wholehearted appreciation for playing an exemplary role in this regard.”

Erik Aas, Chief Executive Officer, Banglalink said, "Toffee has already gained enormous popularity across the country offering a wide array of quality entertainment contents. By introducing the toffee creators platform, we are expanding its range further, and are opening up a unique opportunity for local content creators to get more local exposure.”

Toffee’s Android and IOS versions are available in Google Play and App Store, respectively.