United Colors of Benetton, a renowned global fashion brand based in Italy, has expressed willingness to increase its apparel sourcing from Bangladesh.
Monica Joshi, Head of Operations of Benetton Asia Pacific Limited, informed the planning of Benetton for sourcing apparel from Bangladeshi garments while meeting with BGMEA President Faruque Hassan at BGMEA PR office in the capital on Thursday.
During their meeting, Faruque Hassan highlighted the growth of RMG industry which focused on diversification of products, especially non-cotton and high-end segment.
He requested Benetton to support and collaborate with their suppliers in Bangladesh to build their capacities in manufacturing apparel products having higher market demand.
He assured Benetton to provide all-out support for expanding its suppliers’ base and sourcing volume in Bangladesh.
The BGMEA president also pointed out that increased yarn, chemicals and other raw materials prices in the global supply chain has pushed up production costs in garment manufacturing.
In such context, he underscored the need for justified price and more empathy towards supply chain partners to make the supply chain sustainable.