Northern Education Group (NEG) has signed an agreement with BSRM for incorporate corporate stories in Essentials of Modern Marketing (EOMM).
Marking the birthday of marketing legdebdProf Philip Kotler, the Father of Modern Marketing, US-based Kotler Impact will publish the book in May next year in association with NEG. The book will be available on amazon.com worldwide. Northern University Bangladesh vice chancellor Prof Anwar Hossain BSRM head of marketing Mohammad Imtiaz Uddin Chowdhury signed the agreement recently.
Head of marketing Farah S Raza and assistant manager Ashik Iqbal joined the ceremony from BSRM. EOMM is an example of another milestone that came into presence following the partnership of Kotler Impact and Northern Education Group.