Wednesday, 20 October, 2021
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Celebrities must be choosier

Celebrities must be choosier

During the 2020 UEFA European Football Championship, the world observed something interesting from arguably the best footballer on the earth Cristiano Ronaldo, who put aside two bottles of soft drink that were kept on the table during a pre-match press conference and urged people to prefer water. Earlier on cancellation of a friendly match between Argentina and Israel, Ronaldo’s counterpart Messi was quoted as telling “As a UNICEF ambassador, I cannot play against people who kill innocent Palestinian children. We had to cancel the game because we are humans before we are footballers.” Both the incidents show their commitment to the people and society. However, if we turn our eyes to some celebrities of our country, we will find a reverse scenario here.

According to news reports, RJ Nirob has been detained in a forgery case filed against him as the Head of Sales (communications and public relations) of controversial e-commerce platform Qcoom. Similar sorts of allegations are there against another e-commerce platform Evaly that signed Tahsan Khan as Brand Ambassador at a grand celebration. After their scam was unearthed, the singer and actor said that he turned down the contract but could not make it public because of a clause of the agreement. The same happened in the case of actor Sabnam Faria’s appointment as the Head of PR, Media & Communication of Evaly. In both cases, the common people were intentionally kept in the dark about turning down their favourite celebrities’ contracts, intending to keep the company’s forgery incessant.

To promote products, whether it is service or manufactured goods, a trend for companies to use the face value of celebrities – actors, singers and players – has been developed nowadays and consequently a group of stars from different arenas is seen endorsing products to rake in money keeping their moral obligations aside. Since promotional activity is one of their earning ways, blaming the stars for being part of any company or product will be unfair, which is not our intention either; even then they should be choosier about products or services they are endorsing, given their influence on people. They must keep in mind that their words and work may mislead people within a second. Can we not expect a more sensible and responsible attitude from the superstars to make our society a better one since they are also a part of the society?