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Walton TV enters Croatian market

  • Staff Correspondent
  • 5 October, 2021 12:00 AM
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Walton TV enters Croatian market
Walton International Business Unit President Edward Kim and Smartphone I Tablet’s Chief Executive Officer Mario Kralj exchange documents after signing an agreement at Walton Corporate Office in the capital recently.

Bangladeshi electronics brand giant Walton has expanded its brand business to Croatia by commencing television export of the central and southeast European nation.  

Walton has signed a partnership deal with a Croatian renowned electronics brand named Smartphone I Tablet Servis D.O.O recently.

Walton International Business Unit (IBU) President Edward Kim and Smartphone I Tablet’s Chief Executive Officer (CEO) Mario Kralj signed the agreement virtually on behalf of their respective sides at a signing ceremony held at Walton Corporate Office in the capital.

Among others, Walton’s Senior Executive Director SM Zahid Hasan, Walton TV’s Chief Business Officer (CBO) Engineer Mostafa Nahid Hossain, IBU’s vice-president Engineer Tauseef Al Mahmud, Operative Director Razaul Islam and Smartphone I Tablet Company’s Product Manager Marin Maltaric. Walton's Croatia Country Concern Aminul Islam moderated the program.

Mentionable, Europe is the largest exports market for Walton televisions as the company have TV exports to this market worth over three million US dollars. Walton has already expanded its TV exports market to 12 European countries.

It has started television exports to Croatia under its own brand name along with the TV exports to other European nations as an OEM (Original Equipment Manufacturer). The Croatian company has joined Walton as a business partner in this process.

Aminul Islam said that Croatia is a potential market geographically for Walton with a huge consumer electronics market.

Under its NOA brand, the Smartphone I Tablet company with their 20 years of experience in the competitive market is set to work as the distributor of Walton. The company has 33 percent market shares in TV and mobile segment in Croatia market.

According to the partnership agreement, they will market various products including, Walton brand TVs, refrigerators, air conditioners, washing machines, mobile phones and microwave ovens in Croatia.

Mario Kralj said Europe has always been a competitive market with many challenges. “We are working to expand market more and more in other European regions. Walton is producing TVs following European standards, maintaining high quality in its own factory. Walton TV's quality and our long-standing business experience will greatly work in these competitive and developed markets.” Mostafa Nahid Hossain said that Walton will provide all kinds of supports to this company to expand business in Croatia.