Nagad, the mobile financial service arm of the Bangladesh Post Office, is facing digital attack in different platforms of social media and in other ways.
But in the recent times the pace of such attacks increased manifold, said a press release.
Apparently, a vested quarter is facilitating such practices. These fake Facebook accounts are spreading false rumors and also distorting Nagad’s logo.
This vested quarter also hyping the Nagad’s users and beneficiaries to abandon the service.
Nagad authorities are seriously considering to take legal steps against spreading such false information and propaganda.
Earlier this month, a group with ill motive lashed out and attack on the Nagad app. With the help of hired people, they gave negative review to the app to lower the ratings. Nagad assumes, with its innovative service the Bangladesh Post Office’s mobile financial service put an end to the decade long customer suffering in the MFS industry.
As a result, Nagad’s popularity skyrocketed. With the increased customer, the volume of transaction also increased. In last two and a half years Nagad acquired 5.5 crore customer with a daily average transaction of more than Tk 700 crore.
Earlier, Posts and Telecommunications Minister Mustafa Jabbar and Secretary Md Afzal Hossain called for not to spread rumors and misinformation against Nagad.
In February, a vested quarter spread misinformation by distributing more than 3.5 lakh leaflets against Nagad and head of the state.
Nagad believes, only fair competition can help to bring innovative service for customers and gain their love and trust.
Providing low cost service through digital technology and ensuring service quality can only provide solid business foundation.