Mediacom Limited has recently signed a contract with Banglalink's video streaming app Toffee.
Under the contract, Mediacom will provide content management and promotion related services along with media buying to Toffee.
The contract has been signed by Erik Aas, the Chief Executive Officer of Banglalink, and Anjan Chowdhury, Managing Director of Mediacom Limited on behalf of their respective organisations.
Audiences can experience live television by using the Toffee app which has more than 100 television channels.
Toffee also offers a local creators’ platform where content creators get a chance to showcase talents, make their own content and monetize from it.
Mediacom Limited is a concern of Square Group.