Wednesday, 20 October, 2021

Tourism Malaysia’s ‘AMAZING’ wins global award

  • Diplomatic Correspondent
  • 6 July, 2021 12:00 AM
  • Print news

A Malaysian video titled ‘AMAZING’ jointly produced by Tourism Malaysia, SHARP, and Chilli Pepper Films has won The Special Award for Best Camerawork at the 21st WorldMediaFestivals, under the Tourism & Travel Media Awards category.

Based in Hamburg, Germany, the WorldMediaFestivals has been honouring creativity in media worldwide for the past 21 years, said a press release of the High Commission of Malaysia in Dhaka on Monday.

The 2021 Hall of Fame is divided into two main categories: the Television & Corporate Media Awards and the Tourism & Travel Media Awards. Due to ongoing corona pandemic, the names of the winners were announced online on the WorldMediaFestivals’ official website.

The two-and-a-half-minute video titled ‘AMAZING’ has won the Special Award ‘MAGIC EYE’ for Best Camerawork, made possible under the direction of globally-acclaimed commercial and film director Mark Toia, and production of Chilli Peppers Films.

The initial production was a creative collaboration between Tourism Malaysia and SHARP called ‘Truly Aquos 8K, Truly Asia Malaysia’, where the production team was the first to shoot an 8K video in Malaysia.

‘AMAZING’ captures the true essence of the multi-colour, multi-cultural, and multi-racial Malaysia, alongside the wondrous attractions across the country.

Director General of Tourism Malaysia Zulkifly Md Said expressed his heartfelt congratulations upon receiving the good news. “This recognition would not be possible without the effort and assistance of everyone involved. Congratulations to the production team for this well-deserved achievement.”

Robert Wu, SHARP Deputy CEO of ASEAN and Chairman of Sharp Electronics Malaysia, noted that the production of this award-winning video is significant because it is the first ever Visit Malaysia campaign video shot in 8K resolution.

“Our 8K technology enables unprecedented ultra-realistic resolution which reproduces images to appear physically present before a viewer’s eyes. This immersive visual experience is second to none and we are honoured to be recognised in this award,” he said.