Bikroy, Minister launch cattle haat campaign

Staff Correspondent

5 July, 2021 12:00 AM printer

Bikroy, Minister launch cattle haat campaign

Bikroy.com along with Minister Hi-Tech Park Limited, have launched the “Bikroy Birat Haat Powered by Minister” campaign on the occasion of Eid-ul-Azha.

The campaign, announced on Sunday through signing a Memorandum of Understanding (MoU) between Minister and Bikroy.com, said a press release.

This year, Bikroy-Minister has arranged a different type of competition for both buyers and members. Participants can take part in this online contest and win exciting home and electronics appliances, worth a total of Tk 6 lakh, courtesy of Minister.

In this webinar Eshita Sharmin, Managing Director of Bikroy.com, Sanjoy Biswas, Corporate Sales Lead of Bikroy.com and KMG Kibria, Head of Brand and Communication of Minister Group were present.

Humyra Sharmind Alam, Senior Executive, Marketing of Bikroy was the moderator of the webinar.

This Eid-ul-Adha, Bikroy will again cater to its customers with a vast range of farm animals just like every year. More than 2,000 Qurbani cattle ads have already been listed on Bikroy’s site.

In order to participate in the Buyer campaign, willing customers will have to perform along with a Qurbani special song promoted by Bikroy and share that video on their Facebook/TikTok or YouTube - any or all of these platforms, using #BiratHaat2021 in the caption.

Participants can also submit the video link with the same hashtag to the Bikroy Blog site. Based on the most video views (Facebook and YouTube) and likes (TikTok), 29 lucky winners will be selected.

For the Member contest, 3 lucky winners will be selected among members with the most number of cattle ads on their shop and with the most viewed ads with the most responses. Winners of both contests will receive a Refrigerator, Smart LED TV, and many more amazing prizes from Minister.

Eshita Sharmin, Managing Director of Bikroy.com said, “Bikroy has been arranging for a wide array of Qurbani animals for the seventh time in a row. The concept of digital haat has become a necessity. We are trying to bring even more Qurbani animals this year, considering the buyers’ situation amidst the pandemic.”

KMG Kibria, Head of Brand and Communication of Minister Group said, “The consistent success of the Birat Haat contest has inspired us to become a part again this year for the fifth time. Although we all are passing a very difficult time, we did not want to miss the opportunity to bring smiles to the customers’ faces on the occasion of Eid. Through Birat Haat, the buyers can get the opportunity to get the guaranteed deal for Qurbani animals.”