Rakuten Viber partners with Snap to bring AR lenses

Staff Correspondent

2 July, 2021 12:00 AM printer

Rakuten Viber partners with Snap to bring AR lenses

Rakuten Viber will bring the magic of Augmented Reality (AR) lenses to its application through a partnership with Snap Inc.

In addition to cater to the growing number of users in Bangladesh, Viber will also be launching its new lens features in the country soon, said a press release.

Using Snap’s developer tools, including camera kit, creative kit, and bitmoji, the Viber app will integrate AR lenses, enable sharing to snapchat, and bring customizable Bitmoji avatars to Viber.

Viber Lenses Powered by Snap will offer AR-enabled video messaging and photos to Viber users for the first time.

The launch includes 30 new Viber Lenses, including animal masks and Viber Characters, an underwater Lens, silly cat interactions, and more.

The company plans to add between 50-70 additional Lenses per month, amounting to at least 300 Lenses by the end of 2021. Businesses will also have the opportunity to create their own exclusive Lenses on Viber.

The World Wildlife Fund, FC Barcelona, and the World Health Organization are among the first Viber partners to offer new Lenses on the messaging app. 

The customised lenses will boost engagement between users and the brands they love on the Viber platform.

Viber is a calling and messaging app that connects people and allows them to express themselves creatively – no matter who or where they are located.

Viber Lenses are an uplifting addition to the app’s existing sticker collections, which allow users to express themselves visually while chatting away.

The ability to offer sponsored and branded Lenses will provide an additional revenue stream to Viber, as business partners will be able to create custom Lenses for their communities on the platform.