OTT gives chance to new artistes: Priyanka

24 June, 2021 12:00 AM printer

OTT gives chance to new artistes: Priyanka

Actress Priyanka Chopra Jonas says that people should embrace streaming platforms because they have not only allowed the audience to consume diverse stories but also democratised the film industry, reports PTI.

Chopra Jonas, who made her digital debut with Netflix movie The White Tiger this year, said that streaming services have made artistes think outside the “formula” of a Bollywood film.

“That’s what you’re seeing in Indian cinema – the freedom of streaming services is allowing people to have larger thoughts than the formula that existed before. That there should be five songs, a fight sequence. That formula has gone away. Now people want to tell great, real stories, with which they identify,” the actor told reporters.

Chopra Jonas was speaking at a virtual press conference of streaming platform ZEE5’s launch in the US, late Tuesday evening. The launch announcement was made by Archana Anand, Chief Business Officer, ZEE5 Global.

The 38-year-old actor said the boom of the streaming services, particularly in India, has broken down the monopoly of a “specific number of people”, resulting in newer storytelling.

“It’s amazing because it gives new writers, actors, filmmakers an opportunity to come into an industry that was monopolised for a long time by very specific number of people. It’s a great time for growth, entertainment and specifically for Indian cinema,” she added.

While nothing can be compared to a theatrical experience, the actor said the OTT platforms have brought in a remarkable comfort to the audience.

At the event, Chopra Jonas also said that as an Indian actor-producer working in Hollywood, she wants to use her power to create more space for South Asian artistes on the global stage.

 


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