Parachute Advanced Beliphool, a hair oil brand of Marico Bangladesh, has launched a special initiative to support the education of underprivileged girls in association with the Amal Foundation.
The brand has donated Tk 3,20,000 to Amal Foundation’s Education Fund for Disadvantaged Girls, said a press release.As part of the campaign, various awareness initiatives on print and digital media were carried out including an exclusive online video highlighting the cause, interviews by the brand ambassador, TV reports and consumer engagement on social media.
The social media engagement resulted in funds accumulating to Tk 3.20 lakhs driven by viewer participation in the digital campaign.
On behalf of Amal Foundation, Nasir Ahmed, Operations Manager and Jarin Salsabil Progga, Creative Designer accepted the cheque for the funds from Jannatul Ferdous Oishee, Brand Ambassador of Parachute Advansed Beliphool recently at Nikunja in the capital.
Ashish Goupal, Managing Director of Marico Bangladesh Limited, said, “This initiative was taken with the purpose of raising awareness for educating girls, to help them dream without inhibitions, and to assist them in the preparation of their perfect future.”