WhatsApp boss Will Cathcart admitted the incident had in part led to the creation of a marketing campaign around the platform.
But he also said it was a chance for the company to make its case for using encryption.
“The idea is we’re going to communicate to people the benefits of privacy and encryption directly,” he said.
“What we’re really trying to do here is take end-to-end encryption, which is an abstract term, and help translate it to people.
“We view this as underscoring our commitment to privacy and encryption at a time which we think is particularly relevant because there continue to be attacks on it in some parts of the world, so we think it’s particularly important that consumers understand what it is and what’s at stake.”