Public Backlash against Privacy Policy

WhatsApp launches campaign

Metro Desk

15 June, 2021 12:00 AM printer

Over the top messaging platform WhatsApp has launched its first global marketing campaign in reaction to a public backlash against a ‘much-talked about’ privacy policy announcement.

The messaging platform says the campaign is designed to reiterate its ‘commitment to privacy,’ Sky News reported on Monday.

It comes after months of uncertainty around the Facebook-owned app after its updated privacy policy sparked confusion and concern among some users over possible increased data sharing.

WhatsApp boss Will Cathcart admitted the incident had in part led to the creation of a marketing campaign around the platform.

But he also said it was a chance for the company to make its case for using encryption.

“The idea is we’re going to communicate to people the benefits of privacy and encryption directly,” he said.

“What we’re really trying to do here is take end-to-end encryption, which is an abstract term, and help translate it to people.

“We view this as underscoring our commitment to privacy and encryption at a time which we think is particularly relevant because there continue to be attacks on it in some parts of the world, so we think it’s particularly important that consumers understand what it is and what’s at stake.”