Womenfolk bring silent revolution in e-commerce

National Desk

10 April, 2021 12:00 AM printer

The womenfolk nowadays are contributing towards their family with earnings through different ways especially by e-commerce.

The womenfolk in different districts in the country have created a revolution in e-commerce availing the benefits of Digital Bangladesh of Prime Minister Sheikh Hasina.

Women entrepreneurs are now selling a big portion of their products to different e-commerce companies through online instead of selling those directly in the market.

It is not only ensuring fair prices of their products but also keep both customers and sellers safe from infection of Coronavirus, which indeed a “silent revolution” in Digital Bangladesh.

One entrepreneur Nice Aktar of Bogura wrote an inspiring story of successful e-commerce business. Now, she is selling her products to wholesalers directly using online market platforms of the country.

Nice Aktar, a graduate, started cultivation with her husband Sazedur Rahman on 20 decimals of land.

At first, she began papaya cultivation alongside poultry and cow rearing. She also continued needlework and sewing, which she taught from her mother and aunts.

She firstly sold her goods at local market with the help of her husband. But she said she didn’t get fair prices of her produces.

“I often got fewer prices as I was not aware of market price previously. But, reality has changed. Now, I don’t need to send my husband to market for selling our products. I myself contact with the wholesale sellers through smart phones,” said Nice, who has already become a confident person.

Nice said online market platforms – Parmida, Market Bangla, Daraz Bangladesh and Food for Nation are collecting agri products directly from them.

Another entrepreneur Tania Islam Trina of Gazipur wrote an inspiring story of successful e-commerce business. Now, she is selling her products to wholesalers directly using online market platforms of the country.

She firstly sold her goods at local market with the help of her younger brother. But she said she didn’t get fair prices of her produces.

“I often got fewer prices as I was not aware of market price previously. But, reality has changed. Now, I don’t need to send my brother to market for selling our products. I myself contact with the wholesale sellers through smart phones,” said Trina.

Not only Tania Islam Trina, Adamdighi’s Mahmuda Aktar, Bhaluka’s Asma Islam and Baby Rahman are continuing revolution in e-commerce.

Apart from the capital city Dhaka and other metropolitan cities in the country, many women in district towns and upazilas are now engaged in e-commerce and earning money to bring economical changes to their lives.

The government is providing various types of training to the entrepreneurs across the country. At the initiative of the ICT Division, various kinds of training on e-commerce and freelancing are being imparted to rural people.

Alongside the government, different non-government organisations including Action Aid are providing training to the women entrepreneurs.

Nice Aktar and Trina, however, said some problems still exist. “We’re rural people and we’ve not adequate knowledge in technology. But, it’s a potential side for our framers,” they said.

Nice said the rural women will be more encouraged in producing agricultural products if their supply chain is made smooth through online under the government and non-government initiatives. In this regard, she sought cooperation of the authorities concerned.

Meanwhile, recently, State Minister for Women and Children Affairs Fazilatunnesa Indira said the women are contributing most to e-commerce and they’re running 80 percent of the country’s total online and e-commerce organisations.

“The womenfolk are not staying at home and they’re being built as successful entrepreneurs. Prime Minister Sheikh Hasina has built Digital Bangladesh … the female have created a revolution in e-commerce and small trade in Bangladesh by using information technology,” she said.

She also said her ministry is imparting training to the women on various trades for generating employment and also planning to provide more supports to the women entrepreneurs.

 


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