Coca-Cola Bangladesh unveiled six thematic life-sized replicas of Coke contour bottles marking the 50th anniversary of Bangladesh independence.
The replicas rolled out through a unique digital campaign titled ‘From the World to Bangladesh’ on Saturday.Each contour bottle individually represents six different themes depicting what Bangladesh stands for: Honoring the memory of “Freedom fighters and victory of Bangladesh after a struggling war”, portraying “Rich Art and culture of the country”, mirroring its “Digital and technological progress”, paving the way for “Women empowerment and socio-economic development”, “Infrastructural development” towards progress and “Wishing Bangladesh with prosperity for 2021 and beyond”.
They also introduced a unique label of Coca-Cola cans and 500ml bottles for this national occasion.
Monoranjan Ghosal, renowned artiste of Swadhin Bangla Betar Kendra during the Liberation War, was present on the occasion as the chief guest.
The Six life-size Coke contour bottle replicas were inaugurated at Bashundhara Mall in the capital.