Smartphone brand Motorola has focused on ‘budget phone’ and using the ecommerce platform in Bangladesh to increase penetration breaking barriers of middleman.
The company backed by Chinese multinational Levevo is operating business in Bangladesh with national partner, Salextra. The company is working with different ecommerce platforms including Daraz and own platform of Salextra.com.bd.Salextra Founder and Managing Director Shakib Arafat said the corona virus pandemic has changed the landscape of businesses across the world and ecommerce is new opportunity for us.
“The demand of physical outlet remains forever. However, to coop with the changing lifestyle of people, especially of the youths, every businesses including smart phone companies have to change operations model. Till now, feature phone dominates Bangladesh with 70 percent market share. To grab the segment, Motorola planned a strategy for 2021 as year of business growth connecting the offline and online customer segment,” Shakib Arafat told the Daily Sun.
He also mentioned that Motorola is not confine into the smart phone but also focuses on feature phone and smart devices including television and fridge gradually to fulfill demand of people from all walks of life.
According to the official, Motorola has planned to open manufacturing plant in Bangladesh to reduce cost of operations and offer ‘affordable phone’ for all.
“We target the middle-class community in Bangladesh who are the neucluous of economy. To tap the segment, Motorola will introduce smart phone for fourth generation network below Tk 10 thousand budgets,” Shakib added.
After a decade long gap, Motorola reentered into Bangladesh market in November last year through launching of Moto G8 Power Lite.