Viber continues exciting performance in APAC region

Staff Correspondent

27 January, 2021 12:00 AM printer

Viber continues exciting

performance in APAC region

Rakuten Viber, one of the world’s leading apps for free and easy communication, has recorded an overall increase in app usage across the Asia Pacific (APAC) region in 2020.

In the Asia Pacific region, the application ended the year with a 421 percent growth of users in December 2020, said a press release.

 In the same period, Viber also recorded a 509 percent growth in messages sent and a massive surge in messages sent to groups. These 2020 growth numbers were based on the data recorded in the same period in 2019.

All of these makes 2020 one of Viber’s strongest years in its 10-year history as specific markets in the APAC region like Bangladesh also logged notable growth rates when data from January 2020 and December 2020 are compared.

In Bangladesh, Viber has witnessed a 72 percent growth in activations versus last year. Based on the numbers logged on Viber, it seemed that Bangladeshis spent more time on Viber Communities last year as users who viewed Communities jumped up to 149 percent and messages sent to Communities grew by 116 percent.

They were also texting, audio calls, video calling, and using chat extensions more. Viber has witnessed an increase in Video Calls by 40 percent and usage of Chat Extension by 47 percent.

The World Health Organization (WHO) has launched a Viber chatbot that answers some of the people’s pressing questions on the coronavirus. UNICEF Bangladesh, Bangladesh Red Crescent Society, and ICT Division have created their own Viber Chatbot and Community to provide crucial information about the country.