PRAN UP launches campaign to help cold-hit people

Staff Correspondent

14 January, 2021 12:00 AM printer

Popular beverage brand ‘PRAN UP’ has launched a campaign titled ‘Chhorai Bhalobashar Ushnota Season-3’ to help clod-stricken poor people.

The campaign launched through a programme held at PRAN Center of the capital’s Badda area on Wednesday, said a press release. 

 ‘Chhorai Bhalobashar Ushnota Season-3’ will run till February 5.  Under the campaign, PRAN UP will distribute the blankets among the cold-hit poor people in Rajshahi, Dinajpur, Thakurgaon and Panchagarh districts. The blankets distribution will be started from January 20.

Popular actor Fazlur Rahman Babu, Ziaul Haque Polash, Gully boy Rana Mridha and Tabib Mahmud will join the initiative this year.

Addressing the occasion, Eleash Mridha, Managing Director at PRAN Group said, “We always try to stand beside poor and helpless people besides operating the business. Amid corona pandemic, PRAN has distributed protective equipment for front liner and corona collection booth in hospitals. The group so far provided food support among 70,000 helpless and poor families. Every year, we try to help cold-hit people.” 

Atikur Rahman, General Manager (Marketing) of PRAN Beverage Limited and Tanmoy Das, Senior Brand Manager of PRAN UP, were also present in the programme.