Emirates to run multi-mn dollar campaign

Staff Correspondent

15 December, 2020 12:00 AM printer

Emirates to run multi-mn dollar campaign

Throughout the winter travel season, Emirates will run a multi-million dollar global campaign to promote destination Dubai, including advertising spots and key partnerships to provide travellers with extra value.

Emirates’ multi-channel advertising campaign, which showcases Dubai’s diverse attractions to those seeking a winter getaway, will initially launch in the UK and key European markets on television, online and social media channels, said a press release.

The airline has also partnered with Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) on a promotion to offer complimentary stays at the JW Marriott Marquis to all Emirates customers visiting Dubai from 6 December until 28 February 2021.

Courtesy of Dubai Tourism and Emirates, the airline’s Economy Class passengers will receive a free night’s stay, while passengers flying First or Business Class can enjoy two complimentary nights’ stay at the modern JW Marriott Marquis which is conveniently located near attractions like the Dubai Mall, Burj Khalifa and the Dubai Opera.

The airline will also create bespoke pages on emirates.com for its campaign, so travellers can easily find the latest information on travel to Dubai, including entry requirements and how they can continue to enjoy indoor and outdoor experiences in Dubai with health and safety protocols in place.


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