Samsung has regained the global smartphone market’s top position in August after losing it to Huawei in April.
The South Korean tech giant accounted for a 22 percent share – the highest of any manufacturer. Huawei slipped into a second-place containing only a 16 percent share of the market, according to Counterpoint Research,During April, the Samsung market share was 20 percent due to lockdown restrictions in key markets. Afterward, the company pursued an aggressive online channel strategy to capitalize on the opportunities presented and achieved India’s highest market share since 2018.
According to the research, Xiaomi has increased its global market share from 8 percent to 11 percent from April to August 2020. The market share growth took place due to its substantial presence in several regions like Central Eastern Europe.
Apple has been able to keep its momentum constant from April through August 2020, with a global smartphone market share of 12 percent. However, according to Counterpoint Research, the sales will increase because of the recent iPhone 12 series launch. The iPhone 11 series and iPhone SE has been keeping the market share stable.