E-commerce for rural entrepreneurs launched

Staff Correspondent

7 September, 2020 12:00 AM printer

Tech-focused logistic firm PaperFly has launched an e-commerce programme in association with government to empower micro-entrepreneurs across the country.

Aspire to Innovate (A2i) programme under ICT Division and E-commerce Association of Bangladesh (ECab) partners in the initiative to support semi-urban producers to sell products directly to customers online.

Officials launched the prgamme titled Seller One at an online ceremony on Sunday aiming to decentralise the capital centric economy and address challenges in trade and commerce of outside Dhaka with full potential.

Addressing the session, ECab President Shomi Kaiser mentioned the launching of the campaign in order to eradicate the barriers sellers of remote areas or outside Dhaka are facing so that more merchants can start their online business from outside Dhaka.

Seller One will address the comprehensive logistics requirement of this highly potential segment that has so much to offer in the growth of economy, drive digital entrepreneurship, resulting in better business growth and create more jobs in line with Digital Bangladesh Vision. 

  Paperfly chief marketing officer Rahath Ahmed said the company tried to come up with new service and solutions being in forefront of e-commerce focused logistics industry.  “Seller One programme will allow and empower the semi-urban or rural producers to sell their products directly to the customers, nationwide via online,” he said.

A2i head of ecommerce Rezwanul Huq Jami,  Ecab Vice President Mohammad Sahab Uddin, IFC Bangladesh Private Sector Specialist Hosna Ferdous Sumi and Prime Bank Head of MSME Banking Syed M Omar Tayub were connected to the session while Lightcastle Partners chief executive Bijon Islam presented keynote.

According to the keynote, ecommerce is getting popular day by day and more merchants are coming online to do their business.

Currently more than 50 thousand online merchants are doing their business using Facebook platform and majority of these active E-commerce sellers are from Dhaka. 

Businesses online from outside Dhaka are yet to flourish because of absence of a professional e-commerce focused logistics partner, insufficient knowledge of running their businesses online and financial support.