Rakuten Viber, one of the world’s leading apps for free and easy communication, announced the launch of its campaign to help organisations fighting global hunger in the wake of widespread COVID-19-induced food shortages.
With a brand new sticker pack and community dedicated to the cause, Viber’s campaign will engage its users, employees, and humanitarian and development partners such as the Food and Agriculture Organization of the United Nations (FAO), International Federation of Red Cross and Red Crescent Societies (IFRC), World Wide Fund (for Nature) (WWF), UNICEF, U-report, and UN Migration, said a press release.COVID-19 has disrupted nearly every institution and industry, including the food supply chains necessary to sustaining human life. At least 265 million people are at risk of going hungry in 2020, according to an estimate made by the UN World Food Programme (WFP) in April. That’s nearly twice as many as last year. Reversing the downward trend means literally saving lives, and Viber is positioning itself to take part in doing so.
The initiative includes an educational ‘Fight World Hunger Together’ Viber-owned community as well as a Viber sticker pack in English and Russian.